http://ianbardorf.com Localized Internet Marketing for Lawyers & Law Firms Wed, 10 Mar 2010 15:05:25 +0000 http://backend.userland.com/rss092 en Generally speaking, people who are in business are not inclined to give their company’s strategic assets away to the competition. However, many attorneys and law firms do exactly this and they don’t even realize it! When it comes to online marketing, what many attorneys fail to realize is the actual value ... http://ianbardorf.com/2010/03/09/legal-search-marketing-the-value-of-search-engine-rankings/ Many attorneys are looking for effective ways to market their legal services on the Internet. Done properly, Internet marketing is undoubtedly one of the most cost effective and productive ways of growing your firm. However, attorneys suffer from the relentless bombardment of inbound solicitations that claim will change their business, ... http://ianbardorf.com/2010/02/03/legal-search-marketing-claims-of-guaranteed-1st-page-google/ The days of simply spending more money to buy a top placement in Google's sponsored ads section (not the natural listings) is long gone. Yet, there still remains a misconception among many that if you simply increase the amount you're willing to spend on a keyword, you can buy top ... http://ianbardorf.com/2010/02/03/got-a-question-i-keep-increasing-my-keyword-bid-on-google-adwords-but-my-ads-still-dont-show-in-the-top-3-positions-can-you-help/ I'd like to launch a new blog focused on Internet marketing for lawyers and law firms, but I first need a cool name. Below are a few suggestions from colleagues that I thought worthy of consideration. Let me know what you think of the potential blog titles below, or feel free ... http://ianbardorf.com/2010/01/05/name-that-legal-blog/ Competition among lawyers, especially in today’s business environment, is as fierce as ever. As a sole practitioner or small law firm, every little advantage that you can create against competitors is going to benefit you. Many attorneys put themselves at a distinct disadvantage without even realizing it. For those attorneys ... http://ianbardorf.com/2009/12/29/legal-search-marketing-2010-best-practices/ Question: How do I get the best listing in the search engines? Well, you've got to love the enthusiasm surrounding this question. I'll assume your asking about getting great rankings in the organic search listings as opposed to the Sponsored Listings or the local business listings which comes at the top ... http://ianbardorf.com/2009/12/29/got-a-question-how-do-i-get-the-best-listings-in-the-search-engines/ If your law firm sponsors an event make sure you ask the host to add a link to your website from the online description of the event.  Here's why. Many times an event coordinator will ask an attorney to speak at an upcoming event on an area of their specialty or ... http://ianbardorf.com/2009/12/29/search-tip-of-the-month-building-links/ The practice of search marketing has significantly progressed over the past few years and businesses from Fortune 100s to the two attorney law firm in South Boston, are reaping the benefits. However, still most businesses fail to embrace what is arguably the most cost effective means of marketing and advertising ... http://ianbardorf.com/2009/11/06/local-search-marketing/ Question: Isn't "optimizing" a website just the task of adding lots of targeted keywords? Although adding appropriate keywords to any web page is a critical step in properly optimizing a site, it is just one task from various interdependent actions and processes required to effectively optimize any site. Perhaps the most important ... http://ianbardorf.com/2009/11/02/isnt-seo-just-adding-keywords/ A quick and easy way to determine if your website has been indexed or is even being recognized by the search engines is to do a simple search engine index check. Here's how: To determine how many of your web pages the search engines have discovered and indexed use the following techniques. ... http://ianbardorf.com/2009/11/01/search-tip-of-the-month-index-check/